About us

Offset is a brand design and technology company serving the wine industry.

We believe our industry is made out of relationships: between people and land, craft and commerce, brands and buyers. By focusing our attention on the different aspects of a business, and understanding where they come together, we can create more meaningful connections between our clients and their customers.

We are committed to cultivating a circle of clients and collaborators who positively contribute to the communities where we all live and work.


What we do

We use design in tandem with technology to create end-to-end brand experiences. We use a holistic approach that includes identity and bottle design, strategic content and communications, and Figure, the commerce product we built ourselves. When we’ve done our job right, the customer remembers the experience long after the wine is gone.


Brand Strategy
Brand Voice
Visual Identity Systems
Logos & Logotypes
Brand Standards


Content Strategy
Information Architecture
Content Direction
Figure Content Management


Ecommerce Strategy
Ecommerce Website Design
Ecommerce Platform Integration
Figure Commerce


Website Design
Website Development
Figure Modular Websites


Label Design
Package Design
Collateral Design
Book Design

We work with brands who are committed to their customers—from passionate new winemakers still growing their operations to legacy brands continuing to evolve.

Accendo Cellars
Aubert Wines
Bedrock Wine Co.
Ernest Vineyards
Family of Silver Oak
First Bottle Wines
Frog’s Leap
FUTO Estate
Garden Creek Vineyards
Grace Family Vineyards
Huneeus Vintners

Joseph Phelps
K. Laz Wine Collection
Keep Wines
Kermit Lynch Wine Merchant
Kistler Vineyards
Kosta Browne Winery
Last Bottle Wines
Mark Ryan Winery
Mayacamas Vineyards
Maxem Wine
Myriad Cellars
Occidental Wines
OVID Napa Valley

Paul Hobbs Winery
RAEN Winery
Realm Cellars
Revik Wine Co.
Saison Cellar
Sake Drinker
Scholium Project
Sorì della Sorba
Under The Wire
Vice Versa Wines

Who we are

We balance our insider knowledge with outsider perspective. While we’ve built a portfolio of work with some of the wine brands we most admire, our interests have also taken us elsewhere, to the worlds of food and fashion, furniture and ceramics, publishing and software.

Byron Hoffman

Byron Hoffman

Tyson Caly

Tyson Caly

Lindsay Regan

Lindsay Regan

Julia Weinberg

Julia Weinberg

Ian Tucker

Ian Tucker

Ned Creed

Ned Creed

Joseph Shipp

Joseph Shipp

McKenzie Green

McKenzie Green

Bryan Haddock

Bryan Haddock

Jessica Giboin

Jessica Giboin

Emilio Domingo

Emilio Domingo

William Wagner

William Wagner

Victor Ragojos

Victor Ragojos

Ryan Gelow

Ryan Gelow

Troy Evans

Troy Evans

Valeri Crane

Valeri Crane

Bobby Gibson

Bobby Gibson

Where we work

When we’re not out in the field, learning the world through our clients’ eyes, you can find us at our office in the heart of Napa and our storefront studio in San Francisco.

Napa Valley

The Tower at Food City
1801 Old Sonoma Road, Napa, CA 94559

San Francisco

547 Lyon Street, San Francisco, CA 94117

Introduce yourself

What types of services are you looking for?

**Interested in wine ecommerce? Have a look at Figure.

Additional details

Thank you for your interest in Offset!

A beautiful website can only take you so far. Frustrated with the software options available for online wine commerce? We designed our own.

Explore Figure